BMW 320i and M3 Art Cars

The BMW Art Car Project began in 1975 after French race-car driver Herve Poulain invited American artist Alexander Calder to create a painting on an automobile.

 

In its nearly 40-year history, the project has seen work from artists such as Robert Rauschenberg, Jenny Holzer, Olafur Eliasson and Jeff Koons. The 1977 Lichtenstein car is the Group 5 racing version of the 320i. It premiered at the Centre Pompidou in Paris and then as a race car at the 24 Hours of Le Mans.

 

“I pondered on it for a long time and put as much into it as I possibly could. I wanted the lines I painted to be a depiction the road showing the car where to go. The design also shows the countryside through which the car has traveled. One could call it an enumeration of everything a car experiences — only that this car reflects all of these things before actually having been on a road,” said Roy Lichtenstein at one point, commenting as only an artist could.