How much does NASCAR make from sponsorships?

nascar sponsorships

With the huge amounts of corporate logos seen at any given NASCAR race, it’s not hard to guess how much competition there is between sponsors for the best advertising spots. Naturally, this reflects on the prices they pay to have their logos placed, so just how much can a company expect to shell out to have Dale Jr, Tony Stewart, Danica Patrick or any other NASCAR driver race under their banner?

Primary Sponsorship – $400 000+ per race

Obviously, the best place to have your graphics is all over the majority of the car, including the hood and the driver’s uniform. This priveledge costs $400 000 per race at the very least.